Xfinity NASCAR Selfie Car

Project Type: Experiential
Client: Xfinity
Role: Art Director

Team:
Creative Director: Adam Rose
Art Director: Alex Romel
Designer: Amber Klootwyk

The Brief

Xfinity wanted to leverage Xfinity Rewards to create an exclusive, high-impact fan experience leveraging their NASCAR partnership and connecting fans to more of what they love.

My Role

I collaborated with the creative director on the concepting portion and shaping how fan participation translated into a bold, physical brand expression and the digital experience for fans. I was 9 months pregnant when the idea was sold in and handed it off to a fellow art director to execute.

Key Contributions

• Concepted the fan-selfie car as the primary creative idea

• Defined the visual and experiential role of fan-generated content

• Helped shape the digital-to-physical experience narrative

• Art-directed early explorations of scale and placement of selfies