My Role & Leadership:
I co-art directed the photoshoot with the Creative Director, working with an incredible photographer. I then executed the designs of the in-store signage, including stanchions, overhead banners, and posters. My work included crafting headlines, retouching imagery for legibility.

Key Contributions:

• Co-art directed photoshoot to elevate the brand’s premium positioning

• Designed over 75 pieces of in-store signage across multiple formats

• Ensured design system had legible headlines and typography for diverse sizes

• Retouched imagery to enhance visual impact and ensure clarity in-store

• Worked with print production to ensure seamless hand off with printer