Pick ‘n Save Guiness World Record Newspaper Insert

Project Type: Print Design
Client: Pick ‘n Save
Role: Designer

Team:
Creative Directors: Jim Root
Group Creative Director: Todd Stone

My Role & Leadership

I was the lead designer on Pick & Save’s Guinness World Record circular, helping turn a bold, PR-worthy idea into a tangible, record-breaking reality. After a collaborative team brainstorm generated several big ideas, the concept that moved forward was creating the world’s largest newspaper circular. I was tasked with figuring out how to structure and design the circular — from laying out hundreds of products and prices to collaborating with print production and a team of designers to make it visually clear, readable, and cohesive. I worked closely with the creative director and writer to ensure the design elevated the experience while remaining functional for print. Seeing the final piece come to life in person, and knowing it officially set a Guinness World Record, was an incredible moment.

Key Contributions

• Led design and structural layout for the world’s largest newspaper circular, balancing hundreds of products and prices.

• Collaborated with print production and a team of designers to ensure accuracy, readability, and visual cohesion.

• Worked with creative leadership to align on overall design direction and copy placement.

• Developed a scalable system for arranging product “blocks” to make the massive circular manageable.

• Oversaw final print handoff, ensuring the project met both design and production standards.

• Witnessed and contributed to a Guinness World Record moment in person.