ECHO Website

Project Type: Website Redesign (Desktop & Mobile)
Client: ECHO
Role: Designer & Art Director

Team:
Creative Director: Maxx Valenti
Developer: Wakefly

My Role & Leadership

As Designer and Art Director, I collaborated with the creative director on the experiential direction of the site, working closely with the development partner to translate strategy into a cohesive digital experience.

I was responsible for designing an intuitive, user-centered interface that balanced product discovery with education and brand storytelling. This included rethinking navigation, clarifying content hierarchy, and ensuring the experience worked seamlessly across desktop and mobile. Throughout the project, I advocated for clarity, usability, and alignment between brand expression and real user needs.

The goal was to reorganize and streamline content, improve user flow, and redesign the site to reflect the evolved ECHO brand. The experience needed to support both desktop and mobile users, prioritize a “find a retailer” model over direct e-commerce, and create an engaging destination where users could learn, explore, and connect with the brand.

Key Contributions

• Designed the end-to-end website experience across desktop and mobile

• Helped reorganize and streamline site content to improve clarity and navigation

• Designed intuitive user flows centered around product discovery and “find a retailer” functionality

• Art directed the visual design to reflect ECHO’s evolved brand identity

• Collaborated closely with creative and development partners to ensure feasibility and fidelity

• Balanced business needs with user expectations in a non–e-commerce retail model

• Created a scalable design foundation to support future e-commerce expansion